
معرفی
Will Page is an Adjunct Associate Professor at the Edinburgh Futures Institute, University of Edinburgh, where he bridges academia and technology. His expertise spans music economics, digital disruption, and data-driven business strategy.
- Former Chief Economist at Spotify and PRS for Music
- Author of Tarzan Economics and Pivot
- Fellow at the London School of Economics and Royal Society of the Arts
Will’s research focuses on the intersection of economics and cultural industries, particularly the music sector. His work analyzes how digital platforms reshape copyright, consumer behavior, and local-global dynamics in music streaming. Recent publications, like Glocalisation of Music Streaming within and across Europe, highlight trends in domestic music identity amid globalization.
He actively contributes to media discussions via platforms such as BBC, Financial Times, and The Economist, and co-hosts the Bubble Trouble podcast. His efforts aim to foster private-sector investments for public good, leveraging Spotify’s tools for academic collaboration with institutions like the National Library of Scotland.
Scientific Awards:
- Fellow, London School of Economics
- Fellow, Royal Society of the Arts




