Wilian Gatti Jr.

Wilian Gatti Jr. serves as Associate Professor at Ambrose University's School of Business, specializing in strategy, entrepreneurship, and innovation. His industry experience as an executive and entrepreneur informs his academic work, with current research focused on leveraging design and games for knowledge creation and social connection.

His educational background includes dual PhDs from University of Calgary and Universidade de São Paulo, complemented by MSc, MBA, and BA degrees from Brazilian institutions:

• PhD (University of Calgary)
• PhD (Universidade de São Paulo)
• MSc (Universidade de São Paulo)
• MBA (Universidade de São Paulo)
• BA (Fundação Escola de Comércio Álvares Penteado)

Research Interests:
Wilian's work centers on game-based pedagogy in entrepreneurship education, exploring how board games and design thinking foster identity expression and sustainable development. His research bridges technical education with creative culture development, emphasizing practical applications in business strategy and innovation management through courses like BUS/DVST/IND 290 Innovative & Entrepreneurial Thinking and BUS 410 Advanced Strategy.

Publication Trends:
His 2017-2022 publications reveal consistent focus on game-based learning methodologies across disciplines. Key patterns include modular design approaches for green economy education, contextualization of design thinking in business strategy, and intergenerational product innovation during market disruptions. These works span operations research, sustainable development, and pedagogical innovation with strong interdisciplinary connections.

Awards:

• Pedagogical Innovation Award from Rennes School of Business (2022)
• Teaching Excellence Award from Rennes School of Business (2022)