معرفی
Dr. Wiesław Danielak is a Professor at the University of Zielona Góra, serving as the Head of the Department of Strategic Management and Marketing within the Institute of Management and Quality Sciences. His research focuses on strategic management, business relations, supply chain dynamics, and the challenges faced by small and medium enterprises (SMEs). He holds a Habilitation in Engineering and has been actively contributing to academic and industry discussions since the late 1990s.
His academic career spans over two decades, with significant contributions to understanding SME competitiveness, digital security, and the impact of globalization on business practices. Recent research emphasizes remote work dynamics during the pandemic, relational capital in supply chains, and EU environmental regulations. Danielak’s work often bridges theoretical frameworks with empirical studies in Polish and European business contexts.
Key research areas include: strategic alliances, customer relationship management (CRM), organizational dynamics, and innovation strategies. His publications span peer-reviewed journals and conference proceedings, addressing both managerial practices and policy implications for SMEs.
Notable contributions include studies on intellectual capital’s role in SME innovation, multi-criteria decision analysis for supplier selection, and the digital security challenges in SME operations. His work frequently highlights the interplay between organizational structure, employee competencies, and external market conditions.
Professional activities include advising on business model innovation, crisis management, and sustainable practices aligned with EU directives. His research has been applied in regional development projects and educational initiatives, such as the EKOPOS program fostering economic education.
