Wenxian Sun

Dr. Wenxian Sun (also known as Hetty Sun) is an Associate Professor and Associate Head of the Executive Business Centre at the University of Greenwich, operating under the Faculty of Business. As a Senior Fellow of the Higher Education Academy (HEA), she integrates academic rigor with entrepreneurial initiatives to promote SMEs and social value. She serves as a judge for the 2024 Best of Royal Greenwich Business Awards.

Research Focus

Her research explores logistics and supply chain management through the lenses of diversity recognition and social impact. She pioneers practical applications for small and medium-sized enterprises, blending academic insights with real-world projects to drive societal contributions.

Awards and Leadership

• Senior Fellow status at the Higher Education Academy
• Chinese Government Reward for excellence in publicly funded projects
• Secured multi-million euro funding from the European Commission

Professional Background

Before academia, she developed expertise in UK FinTech sectors and led government-backed initiatives in China. She continues to bridge industry and academia through innovative knowledge-exchange programs.