معرفی
Dr. Wei Liu is a Lecturer in Strategy, Operations, and Entrepreneurship at the Essex Business School, University of Essex. She joined the university on 1 January 2018 and currently works at the Southend Campus. Her academic journey includes a BBA in Business Administration from Jilin University, followed by an MSc and PhD in Tourism Management from the University of Surrey.
- Education:
- PhD in Tourism, University of Surrey
- MSc in Tourism, University of Surrey
- BBA in Business Administration, Jilin University
Wei’s research focuses on enhancing resilience and robustness in tourism, hospitality, and events sectors, particularly during unprecedented disruptions. Her work integrates multidisciplinary approaches with innovative methodologies to address societal challenges, emphasizing evidence-based interventions for organizational adaptability and sustainability. Key areas include social entrepreneurship, digital transformation, and artificial intelligence applications.
Her recent publications analyze pandemic impacts on tourism using structural equation modeling and tourism satellite accounts, alongside studies on post-disaster destination consumption. She supervises PhD students in entrepreneurship and management studies while teaching courses such as Business Economics and Introduction to Business Analytics.
Dr. Liu’s research outputs and teaching philosophy prioritize dynamic problem-solving frameworks and practical applications for industry challenges. She actively explores big data and spatial modeling in overtourism management and tourist value perception.
Her affiliations include the Essex Business School’s Strategy, Operations, and Entrepreneurship group, and she contributes to academic discourse on sustainable tourism practices and crisis management.
