Waldemar Rydzak

Waldemar Rydzak serves as a University Professor in the Department of Information Economics at Poznan University of Economics and Business, maintaining active faculty status with regular consultation hours in Building B, room 321. His institutional roles include Supervisor of the SKN UEP Debate Club and membership on critical university teams such as the ZSI Change Management and Communication Team, CoARA assessment reform initiative, UEP Electoral College, and University Evaluation Team.

His research focuses on four interconnected domains:

• Information economics: Analyzing information's economic value and market impact
• Behavioral economics: Investigating psychological factors in economic decision-making
• Information in crisis situations: Studying information dynamics during emergencies
• Information in new media: Examining digital platforms' influence on information dissemination

Professor Rydzak demonstrates significant institutional engagement through his participation in the 100th Anniversary Organizing Committee and external leadership roles including Presidency of Prelite Sp. z o. o. and board membership at the Niesiemy Nadzieję Foundation. His collaborative work with The European Public Relations Education and Research Association extends his academic influence beyond the university.