Wael Elzanaty

Dr. Wael Elzanaty is a Lecturer at Staffordshire University's Digital, Tech, Innovation & Business School. With over 20 years of professional experience, he specializes in graphic design, games production, and visual effects. Previously, he served as Vice President of Digital Services and founder of an indie games studio, managing large-scale projects and collaborating with cross-functional teams. He has produced over 300 casual games, games portals, and VR/AR mobile applications. His expertise spans UX/UI design, digital marketing, and innovation management.

Education:

• Doctorate in Business Administration, Maastricht School of Management, Netherlands
• Master of Philosophy, Maastricht School of Management, Netherlands
• Master of Business Administration, Maastricht School of Management, Netherlands
• PGCHPE Certificate
• BSc in Electronics and Communications Engineering

Research Interests: User interface and experience design, human-computer interaction, digital marketing, and innovative applications of VR/AR. His work emphasizes creating immersive player experiences and optimizing customer engagement through data-driven strategies.

Awards:

• Calling Innovators Competition Winner (USD 30,000)
• Corporate awards from Nokia, Vodafone, Samsung, and Microsoft
• Fellow of The Higher Education Academy (FHEA)

Advising & Grants: Supervises PhD students in areas like UX/UI design, VR/AR, and digital marketing. Collaborates with multinational brands (e.g., Mercedes Benz, Boeing, Johnson & Johnson) on projects such as AR driving simulations and interactive booth designs.

Labs & Teams: Leads initiatives in developer community management, training over 1,500 developers who created 5,000+ applications. Collaborates with MBC (Middle East media giant) on mobile games and applications with millions of downloads.