معرفی
Dr. Vivian Tunn is an Assistant Professor in Innovation Studies at the Copernicus Institute of Sustainable Development, Faculty of Geosciences, Utrecht University, a position she has held since January 2022. Her work bridges academic research and practical policy implementation in sustainability transitions, leveraging extensive experience in Dutch circular economy policy through roles at Statistics Netherlands and collaborations with organizations including UNICEF, DHL, Mercedes-Benz, and Shell.
Education
- PhD in Circular Business Models for Consumer Markets, Technical University Delft (2020), funded by H2020 Marie Curie Innovative Training Network Circ€uit
- MSc in Innovation and Technology Management, University of Bath (2015)
Research Interests
Tunn specializes in circular economy dynamics with emphasis on consumer behavior in circular business models, rebound effects, and sustainable innovation. Her research investigates how business models contribute to genuine sustainability, consumer adoption barriers, and the integration of behavioral insights into environmental assessments. She examines practical implementations across sectors including packaging, fashion, and mobility services, focusing on the tension between theoretical sustainability claims and real-world consumer practices.
Publication Trends
Her 2022-2025 publications reveal a cohesive research trajectory centered on consumer-level impacts of circular systems. Key patterns include systematic analysis of rebound effects across multiple contexts (product care, clothing libraries, B2B sharing), methodological innovation combining life cycle assessment with behavioral data, and policy-relevant frameworks for monitoring circular transitions. Her work consistently bridges business strategy, environmental science, and social practice theory, with increasing emphasis on gender dimensions and systemic policy interventions.
Scientific Awards
No scientific awards were documented in the provided sources.
Advising and Grants
While specific current advising responsibilities aren't detailed, her role involves supervising students within Utrecht University's sustainability programs. Her research has been supported by significant grants including the Dutch national circular economy monitoring program at Statistics Netherlands and the EU H2020 Marie Curie Circ€uit network during her doctoral studies, demonstrating consistent success in securing competitive public funding for sustainability research.
Labs and Teams
Tunn operates within the Innovation Studies group at Utrecht University's Copernicus Institute, contributing to the Pathways to Sustainability (PtS) research theme focused on circular economy transitions. She maintains active collaborations with Statistics Netherlands for policy-relevant monitoring and participates in international networks connecting academic researchers with industry partners across the circular economy ecosystem.
