معرفی
Viktória Gerdesics is an Assistant Professor and Head of International Accreditation at the Faculty of Economics, University of Pécs. With 20 years of professional experience, she transitioned from roles in private-sector companies to academia, focusing on education, research, and institutional management since 2011. Her expertise spans communication psychology, place marketing, brand management, and international business, taught in Hungarian and English.
- Education: BA in Tourism & Hotel Management (Budapest College of Economics, 2007), MA in Marketing (University of Pécs, 2011), PhD in Regional Policy and Economics (University of Pécs, 2017).
- Certifications: Qualified Mentor (2015), Certified Business Coach (2021), Quality Assurance Specialist (2024).
Her research emphasizes market dynamics in tourism, including the impact of virtual reality on destination perception, pandemic-era travel behavior, and sports tourism. Publications highlight interdisciplinary approaches blending marketing psychology with regional economic strategies.
Key trends in her articles include:
- Analysis of senior traveler patterns during public health crises.
- Integration of VR technology in shaping place identity.
- Cultural and regional specificity in Hungarian sports tourism.
Scientific awards:
- Executive Fellow awardee.
A dedicated academic, she has actively driven the Faculty’s internationalization efforts since 2018, contributing to its global accreditation standards.
