Vic Bekarian

Vic Bekarian serves as an Adjunct Professor of Data Science and Operations in the Marshall School of Business at the University of Southern California, leveraging extensive industry experience from leading gaming publishers including Jam City, Blizzard Entertainment, and 2K Games to bridge academic theory with real-world product management practices.

Education:

• MBA, University of Southern California (2018)

His research and professional focus centers on applying data analytics and consumer insights to optimize mobile gaming experiences, with emphasis on translating player behavior metrics into actionable design improvements and strategic business decisions. This work integrates behavioral science with operational analytics to enhance user engagement and product lifecycle management in interactive entertainment.

Scientific awards:

• No awards documented

Professor Bekarian actively advises the Marshall Interactive Gaming Association—which he co-founded during his MBA studies—and delivers specialized instruction in data-driven game industry applications. His teaching portfolio includes DSO-567 Data Analytics for the Games Industry and DSO-599 Special Topics courses, focusing on analytical problem-solving for strategic business improvement through player experience characterization.