Verena Tiefenbeck

Verena Tiefenbeck is a Professor and Chair of Digital Transformation at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), leading a Bavarian Ministry-funded junior research group since 2019. Her work bridges digital transformation with behavioral science, focusing on high-resolution behavioral data to drive sustainability in energy, mobility, health, and human-AI collaboration.

• Education: MSc in Mechanical Engineering & Management (TU Munich, Ecole Centrale Paris)
• Doctorate: ETH Zurich (2014)

Research explores how digital technologies shape human behavior through real-time feedback, algorithmic transparency, and nudges. Key areas include energy conservation, sustainable mobility, and AI adoption in organizational contexts. Her recent publications examine peer-to-peer energy markets, digital food labeling, and algorithmic fairness in HR.

Core research themes across 2024-2025 publications include:

• Digital feedback mechanisms for energy/water conservation
• Algorithmic transparency in AI-driven recruitment
• Behavioral economics of renewable energy communities
• Digital nudges in health decisions and sustainable consumption
• Methodological transparency in design science research