Vanya Slancheva-Baneva

Assoc. Prof. Dr. Vanya Slancheva-Baneva is a part-time Associate Professor in the Department of Economy at New Bulgarian University. She teaches courses including Marketing of Services, Strategic Marketing, Marketing Management of Services, and Business Planning and Forecasting. She holds a PhD from the University of National and World Economy (UNWE), where her dissertation focused on 'Strategic forecasting with scenarios in trade'.

Her research explores several key areas of marketing and business strategy:

• Marketing of Services
• Service Design
• Strategic Forecasting
• Scenario Planning
• Business Planning

She integrates interactive methodologies into her teaching, utilizing marketing simulations and case studies to demonstrate concepts like service management and product positioning. These approaches are applied across both in-person and digital learning environments.