معرفی
Vanja Vaniček, M.Sc., is a lecturer at Algebra University with expertise in marketing, brand management, and consumer behavior. She holds a Master's degree in Marketing from the Faculty of Economics in Zagreb and is currently pursuing doctoral studies in Economics and Business Economics at the Faculty of Economics in Rijeka.
- Specializes in strategic communication projects across 20 countries
- Focuses on user experience and behavioral psychology in marketing
- Active member of the Effie competition organizing committee
Her professional experience spans 14 years in managerial marketing roles across diverse industries including telecom, finance, retail, and energy. She contributes to academic and industry initiatives through international strategic communication projects.
Vanja's research interests emphasize interdisciplinary applications of behavioral analysis in marketing strategy and digital communication frameworks.
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