Mario Fraculj

Mario Fraculj is a Senior Lecturer at Algebra University's Department of Economics and serves as its Head. He concurrently directs the Digital Talents marketing agency. With extensive managerial experience, he held roles as Marketing Director at Kraš Food Industry and CEO of McCann Zagreb, leading it to become Croatia's most effective marketing agency by the Effie index. He actively participates in industry organizations like IAB Croatia, Croatian Academy of Management, and HURA, where he contributed to self-regulatory frameworks.

He holds a Bachelor’s and Master's in Organization and Management from the Faculty of Economics and Business in Zagreb, and a Ph.D. from the Faculty of Economics in Rijeka. His research focuses on marketing communications, digital strategies, intellectual property in advertising, and regulatory challenges. He authored the book Intellectual Property Management in Advertising and serves as a court expert witness for marketing-related legal cases in Croatia.

His work includes analyzing competitive forces in industries, greenwashing practices, and the ethical implications of AI in advertising. He has judged global marketing competitions and pioneered bringing the Effie Awards to Croatia as jury president. His articles span topics from influencer marketing growth to minimalistic design trends in campaigns.

• Awards: Permanent court expert witness appointment (2019)
• Grants/Advising: No explicit grants listed; focus on industry collaboration and legal expertise
• Labs/Teams: Linked to Digital Talents agency and Algebra University's research initiatives