Vanda Lieskovská

Professor Vanda Lieskovská is a faculty member at the Department of Commercial Entrepreneurship, Faculty of Commerce, University of Economics in Bratislava. She holds the academic rank of Professor and has maintained an active research and teaching career spanning several decades with a focus on marketing applications across various domains.

Professor Lieskovská's research interests encompass consumer behavior, retail management, image research, marketing in university practice, green marketing, health policy applications, marketing communication, and sensory marketing. Her scholarly work demonstrates particular expertise in applying marketing principles to healthcare contexts, sustainable development initiatives, and consumer behavior analysis in both traditional and emerging markets.

Analysis of Professor Lieskovská's publication record reveals a clear trajectory from foundational marketing and consumer behavior research toward more specialized applications in healthcare marketing, sustainable development, and sensory marketing. Her recent work shows increasing emphasis on interdisciplinary approaches that bridge marketing theory with public health, economic policy, and sustainability science. She has published extensively in both Slovak academic venues and international journals, with publications ranging from theoretical explorations to practical applications of marketing concepts.

Throughout her career, Professor Lieskovská has led numerous significant research projects including multiple VEGA projects, KEGA projects, and international collaborations with institutions across Europe. Her work has been supported by substantial research funding, reflecting the academic community's recognition of her contributions to marketing scholarship and practice.

Professor Lieskovská has maintained active engagement with the academic community through service on scientific councils, editorial boards, and various professional committees. Her international collaborations and lecture visits across Europe demonstrate her commitment to advancing marketing knowledge through cross-cultural academic exchange and practical application in diverse business environments.