Mária Hasprová

Mária Hasprová, Dipl. Ing., PhD., is an Assistant Professor at the Department of Marketing within the Faculty of Commerce at Bratislava University of Economics and Business. She specializes in digital transformation, consumer behavior, and sustainable marketing practices.

• University: Bratislava University of Economics and Business
• School: Faculty of Commerce
• Department: Department of Marketing

Her research focuses on leveraging digital technologies in marketing, analyzing consumer decision-making processes in diverse sectors, and applying marketing principles to municipal development and healthcare. She is actively involved in collaborative research projects and has contributed to the creation of innovative educational materials for vocational marketing training.

Mária serves as a member of the Czech Marketing Society and has led the KEGA 201-039EU-4/2010 project: Marketing of Cities and Municipalities – Monograph with Multimedia Support. She also participates in multi-institutional VEGA research initiatives exploring digital transformation frameworks and consumer behavior in Slovak markets.