Valentina Carfora

Valentina Carfora is an Associate Professor of Social Psychology at the University of International Studies of Rome (UNINT), specializing in health, food, and environmental psychology. Her work focuses on promoting sustainable lifestyles through digital tools and persuasive communication strategies. She holds a PhD in Psychological and Pedagogical Sciences (2016) and has held roles at multiple institutions including Catholic University of the Sacred Heart, eCampus University, and the University of Maryland. She currently leads courses like 'Social Psychology: Fashion and Food' and chairs UNINT's Ethics Committee for Humanistic and Social Research.

Her research spans over 40 peer-reviewed articles, three books including Social Psychology of Eating, and 20+ funded national/international projects. Key areas include psychosocial drivers of sustainable food choices, digital interventions for health promotion, and pro-environmental behavior. She has received the Early Career Award from the International Congress of Behavioural Medicine (Vancouver, 2023) and serves on professional committees like EHPS and SIPSA.

Recent projects include leading the PRIN PNRR-funded DEMETRA project and coordinating the PHASE initiative under PRIN 2022. She collaborates with CAISIAL and Psylab Research Center, focusing on interdisciplinary approaches to behavior change. Her work bridges psychological theories with practical solutions for public health and environmental sustainability.