Valérie Guillard

Valérie Guillard is a Professor of Management Science at Paris-Dauphine University, specializing in consumer behavior and sustainable consumption practices. Her academic career spans multiple decades with significant contributions to understanding consumer psychology related to material objects, waste management, and ecological transition.

Dr. Guillard's research primarily focuses on consumer psychology, particularly examining how individuals relate to objects throughout their lifecycle, with special attention to second-hand markets, deconsumption practices, and waste perception. Her work bridges marketing theory and environmental sustainability, exploring the psychological dimensions of sustainable consumption behaviors. She coordinates a research contract funded by ADEME (French Environment and Energy Management Agency) on waste-related themes, demonstrating the practical application of her academic work.

Her publication record shows a clear evolution toward sustainability-focused research, with recent articles examining textile ethics, perceived obsolescence among eco-conscious consumers, and the social dimensions of deconsumption. The interdisciplinary nature of her work is evident in publications spanning marketing journals, environmental science publications, and healthcare research outlets, particularly in her more recent work on telehealth and patient perceptions.

Dr. Guillard has authored multiple books including 'Comment consommer avec sobriété' (2021), 'Comportements du consommateur' (2016), and 'Boulimie d'objets, l'être et l'avoir dans nos sociétés' (2014), establishing her as a leading voice in French consumer behavior research with growing international recognition.

Her research methodology combines qualitative and quantitative approaches, often employing theoretical frameworks from sociology and psychology to analyze consumption phenomena. Recent work demonstrates increasing collaboration with researchers across disciplines, particularly in healthcare and regional development fields, indicating the expanding relevance of her consumer behavior expertise to diverse societal challenges.