معرفی
V Kumar is Goodman Academic-Industry Partnership Professor and Professor of Marketing at Brock University's Goodman School of Business. A leading scholar recognized as a 'Marketing Legend' in the Sage Legend Series, he has held distinguished positions at University of Houston, University of Connecticut, and Georgia State University.
His research spans marketing accountability, globalization, customer relationship management, and technology-driven innovation. Kumar's work has generated over $2B+ in revenue gains for businesses implementing his models.
Honors include the 2024 Shri BML Jain Lifetime Achievement Award, 2023 Tara Lifetime Achievement Award, and induction into the Analytics Hall of Fame (2019). He has published over 300 scholarly papers and 30 books, receiving 25+ research excellence awards.
Recent research examines international marketing transformations, firm resilience during crises, and methodological advancements in cross-cultural studies. His work consistently addresses the intersection of technology, globalization, and marketing strategy.
