Uwe Hettler

Prof. Uwe Hettler is a Professor at the Faculty of Computer Science of Hochschule Schmalkalden, specializing in Business Administration with a focus on Marketing and adjacent areas of Business Informatics. He holds administrative roles as Prorektor for Studies and International Relations, and serves on the board of the German-Kazakh University in Almaty. His career includes leadership in strategic marketing projects, e-business initiatives, and academic program development.

• Education:
  • 1984–1987: Economics Studies at University of Stuttgart-Hohenheim
  • 1987–1990: Business Administration at University of Mannheim (Diplom-Kaufmann)
  • 1996: PhD (Dr. rer. pol.) from University of Leipzig

His research and professional interests span Marketing innovation, digital business models, and cross-border educational collaboration. He pioneered the establishment of the 'Business Informatics' and 'Multimedia Marketing' programs at Hochschule Schmalkalden and co-founded the German-Kazakh University's Business Informatics program.

• Administrative Roles:
  • Prorektor for Studies and International Relations (2014–present)
  • Dean of Faculty of Computer Science (2012–2014)
  • Coordinator of German-Kazakh University programs (2007–present)

Notable projects include leading the HWP4.4 CMS-Learning Platform project (2004–2005) and strategic e-business initiatives for PAUL HARTMANN AG. His work emphasizes bridging academic and industry needs through technology-driven solutions.