معرفی
Ulrike Rohn is a Professor of Media Management and Economics at Tallinn University, Estonia, affiliated with the Baltic Film, Media and Arts School (BFM) and co-leading the Centre of Excellence in Media Innovation and Digital Culture (MEDIT). Her research focuses on managerial decision-making in media industries, Web3 technologies, audiovisual markets, and entrepreneurship. She has authored influential works like the De Gruyter Handbook of Media Economics (2024) and led numerous international research projects. Rohn has held leadership roles including President of the European Media Management Association (2016–2021) and hosts the ScreenME Podcast, exploring industry trends and innovation.
Her research emphasizes digital transformation in media ecosystems, with recent work addressing blockchain-based platforms (Web3), global film festival networks, and small-market audiovisual policies. Notable projects include analyzing cultural barriers to media exports and digital audience analytics in media organizations. Rohn’s academic contributions bridge theory and practice, with a focus on engaged scholarship and industry collaboration.
Her professional activities include editorial board memberships, policy brief authoring, and international conference engagements. Current research interests include quantifying public value creation by media institutions and strategic communication in smart cities. Rohn’s work frequently explores cross-border connectivity challenges and the transnationalization of media content.
