معرفی
Tony Apéria is a Lecturer at the Department of Business Administration, Stockholm Business School, Stockholm University. His research and teaching focus on Brand Management, Reputation Management, and Sustainable Business Models. He co-authored the European edition of Strategic Brand Management (2008, 2012) with Professor Kevin L. Keller and founded the Nordic Brand Academy in 2003 to bridge academia and industry.
- Key Research Areas: Brand Personality, Reputation Studies, Sustainability Integration
- Teaching Roles: Sustainable Brand Management (since 2015), Executive MBA Strategic Marketing
- Initiatives: Founded SU Business Model Cup (2017) to promote sustainable innovation across Stockholm University disciplines.
He is affiliated with the DIISS research group (Digitalization, Innovation, Internationalization, Sustainability, Service) and has over 15 years of experience in Executive Education, including six years at Hanken School of Economics.
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