معرفی
Toni Duró serves as a Lecturer at the School of International Business (ESCI-UPF) within Pompeu Fabra University, teaching Public Relations and Content Marketing in the Bachelor’s Degree in International Business and Marketing program.
His academic credentials include:
- Degree in Journalism from Universitat Autònoma de Barcelona (UAB)
- Postgraduate Degree in Digital Communication Project Management from Universitat Oberta de Catalunya (UOC)
- Master of Science in Public Relations and Strategic Communication from New York University (NYU)
- PMD in Management & Business Leadership with Values from ESADE
- PhD candidate in Media and Cultural Studies at University of Vic - Central University of Catalonia (UVic-UCC)
Drawing from over fifteen years as a business consultant specializing in marketing and communications, Duró has executed PR campaigns for 100+ clients across diverse industries. His research integrates practical applications of consumer relationship management (CRM), strategic communication frameworks, and digital marketing innovation. He emphasizes translating theoretical concepts into actionable business strategies, particularly in consumer recruitment, retention, and reactivation.
As a PhD candidate in Media and Cultural Studies, his scholarly work bridges contemporary communication practices with cultural analysis, focusing on how digital transformation reshapes consumer-brand interactions in global markets.
