معرفی
Toni Aira Foix is a Senior Lecturer and Academic Director at the UPF Barcelona School of Management (Universitat Pompeu Fabra). He holds multiple leadership roles including Director of the Master's Degree in Political and Institutional Communication, Director of the Agbar Chair of International Studies, and Head of the Academic Area at the School of Management. His academic career spans teaching in Communication, Political Science, and Management disciplines across UPF and the Universitat Oberta de Catalunya.
Educationally, he has advanced training in Social and Legal Sciences, Communication, and Journalism. His research focuses on political communication dynamics, institutional messaging strategies, spin doctor analysis, and the interplay between media and governance. Notable areas include crisis communication, electoral strategies, and the evolving role of political advisors in modern democracies.
His prolific publication record includes over 12 articles and 24 books/chapters addressing topics like vaccine race politics, far-right social media tactics, and Afghanistan's multidimensional crisis. He actively participates in international conferences and contributes to media discussions on political communication trends. His work bridges academic research with practical governance challenges, emphasizing sustainable growth and institutional communication excellence.
Aira Foix has advised on media strategy for public institutions and has been involved in impactful projects like the 'Horizonte ODS' series focused on UN Sustainable Development Goals communication. His interdisciplinary approach integrates political science, media studies, and management principles to address contemporary governance challenges.
