Tim Derdenger

Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon University’s Tepper School of Business. He holds a Ph.D. in Economics from the University of Southern California and a B.B.A. from George Washington University. His research focuses on technology markets and sports marketing, including platform dynamics, bundling strategies, celebrity endorsements, and dynamic demand modeling. He coordinates the Technology Strategy and Product Management Track for MBA students.

As an Associate Editor for Management Science and editorial board member of Marketing Science, he contributes to academic publishing. His work spans empirical studies on golf equipment endorsements, EV subsidies, and AI regulation. He advises on topics like NIL in college football and generative AI bias. His affiliations include roles in executive education and industry panels on golf and tech strategy.