Tianli Xia

Tianli Xia is an Assistant Professor of Marketing at the University of Rochester's Simon Business School. His expertise spans quantitative marketing, empirical industrial organization, healthcare marketing, and digital platforms. He holds a Ph.D. in Economics from the University of Wisconsin-Madison (2022-2024) and a B.A. in Economics with distinction from Fudan University (2014-2018). His research applies structural modeling to analyze markets like pharmaceuticals, transportation, and digital platforms.

Research focuses on evaluating policy impacts through equilibrium sorting models, as seen in his 2024 American Economic Review publication on urban transportation policies. He has received prestigious fellowships, including the Caves Dissertation Fellowship and Sage Fellowship.

Teaching includes graduate courses in statistics, econometrics, and microeconomic theory. His skills encompass Python, SQL, Stata, and MATLAB. Beyond academia, he enjoys badminton, photography, and classical music.