Dan Bai

Dan Bai holds multiple academic roles at the University of Essex: Graduate Laboratory Assistant in Psychology, Assistant Lecturer in Sociology and Criminology, and Assistant Lecturer in the School of Mathematics, Statistics and Actuarial Science (SMSAS). He is also a Postgraduate Research Student at the Institute for Social and Economic Research. His work focuses on digital sociology, media analysis, and cross-cultural communication.

Education:

• Bachelor of Arts in English (2011–2015)
• Master of Arts in International Journalism, University of Leeds (2015–2016)
• Master of Science in Digital Sociology, University of Edinburgh (2021–2022)

Research Interests:

• Humor Changes in TikTok Comedies: Analyzes shifts in TikTok/Douyin comedy content across China, the UK, and the US during/after the pandemic, exploring cultural and societal influences.
• Cross-Cultural Film Reviews: Examines differences in online reactions to Shang-Chi among international vs. local audiences on platforms like IMDb and Douban.
• Media Manipulation: Identifies strategies like attention diversion and value regulation, linking them to outcomes like cyberbullying and health impacts.
• Subtitling in Media: Investigates cross-cultural translation techniques in TV/film subtitles, categorizing methods like literal translation with notes and hybrid cultural approaches.

Technical Skills: Proficient in R, STATA, Python, MATLAB, SPSS, and SQL. Expertise in web scraping, data mining, and computational content analysis.

Contact: Office 2N2.5B.16, Colchester Campus | Email | Blog | GitHub | LinkedIn