معرفی
Prof. Dr. Thomas Jendrosch is a Professor in the Department of Business at the West Coast University of Applied Sciences, specializing in Business Psychology. His research focuses on marketing strategies, consumer behavior, organizational psychology, and neuro-enhancement applications. He routinely publishes in academic journals and contributes to practitioner-focused publications.
His recent articles explore topics like sound's role in brand perception (2021), nostalgia-driven consumer psychology (2018), and sensory product differentiation (2017). He supervises student theses in behavioral-oriented business administration areas, prioritizing practice-oriented topics in media, consumer, and marketing research. Teaching materials are accessible via look-and-learn.de.
He holds a leadership role in the HRK research focus on 'Human Behavior at Work and in Leisure,' integrating behavioral insights into organizational and marketing contexts.
