Terri Byers

Terri Byers is a Full Professor of Kinesiology at the University of New Brunswick (UNB), affiliated with the Faculty of Kinesiology. Their research focuses on governance in sport organizations, strategic decision-making, and the legacy of mega sporting events. They hold a PhD in Kinesiology and have collaborated internationally, including with Prof. Joerg Konigstorfer at Technische Universität München (TUM), Germany.

Key research projects include investigating innovation in sport clubs to boost participation and analyzing the relationship between organizational innovation and performance. Byers' work spans nonprofit sport management, corporate social responsibility (CSR), and volunteer management. Their publications address governance frameworks, mega event legacies, and ethical behavior in sport.

Recent work includes applying machine learning to assess nonprofit sport organization performance and exploring the role of virtual reality in enhancing social inclusion for Paralympic legacy. They have also examined the impact of CSR on customer engagement in non-profit clubs and the use of metaphors to understand organizational competition.

Awards and grants are not explicitly mentioned in the provided texts. Byers teaches courses on sport management operations and has contributed to textbooks such as Contemporary Issues in Sport Management and Managing Sport Operations. Their research emphasizes critical realism as a lens for analyzing complex sport systems, including the Beijing 2022 Winter Olympics participation legacy.