Tatiana DAUXERT

Tatiana DAUXERT is an Assistant Professor at SKEMA Business School in Paris, France. She holds a Ph.D. in Management (Digital Marketing) from Université Paris 1 Panthéon-Sorbonne and has extensive professional experience in hospitality management with Accor Group. Her academic roles include Programme Director for the MSc in International Management of Business Destinations (IMBD) and the Master of Science in Luxury Hospitality and Innovation. She is certified as a Hospitality Educator and in Hospitality Industry Analytics by AHLEI.

Dr. DAUXERT's research focuses on digital transformation in hospitality, including artificial intelligence applications, social media strategies, online consumer reviews, and service innovation. Her work bridges academic theory with practical industry challenges, particularly in crisis management and luxury hospitality sectors. She has published widely in journals like the International Journal of Tourism Policy and Springer book series, and actively reviews for hospitality-related conferences such as ICTO and TTRA.

• Education: PhD in Management (2021), Master in Tourism and Hospitality (2006)
• Professional Certifications: AHLEI Certified Educator (2023), AHLEI Analytics (2019)
• Key Research Themes: AI in Services, Customer Engagement, Crisis Response Strategies
• Recent Projects: Revenue management during crises, social media communication in Paris hotels

Her academic contributions include over 10 peer-reviewed articles and active participation in organizations like ANDESE and FNEGE. She leads research initiatives at SKEMA’s Innovation and Marketing Interactions centers, emphasizing practical solutions for hospitality businesses.