Tanjim Hossain

Tanjim Hossain is a Professor and Chair of Marketing in the Department of Management at the University of Toronto Mississauga (UTM) with cross-appointments to the Rotman School of Management and Department of Economics. He directs the Behavioural Economics in Action at Rotman (BEAR) center and previously led the Master of Management of Innovation program (2017-2021).

His research focuses on

• Behavioural Economics
• Experimental Economics
• Quantitative Marketing
• Industrial Organization

using field and laboratory experiments to test theoretical predictions in real-world contexts. His work explores belief formation under correlation neglect, contest design, multitasking theory, and decision-making biases.

Scientific contributions appear in top journals like American Economic Review, Management Science, and Quarterly Journal of Economics. Awards include

• Meritorious Service Awards (Management Science, 2011-2013 and 2015-2016)
• 2013 Exeter Prize
• Excellence in Refereeing (American Economic Review)

and HKUST teaching recognition.

Current grants examine belief updating dynamics, retirement planning behavioral basis, and organizational structure experiments. He teaches courses in behavioral marketing, experimental economics, and big data analysis at UTM and Rotman.