Szu-chi Huang

Szu-chi Huang is an Associate Professor of Marketing at Stanford Graduate School of Business, specializing in motivation science and consumer behavior. She holds a PhD from the University of Texas at Austin and previously worked in advertising. Her research focuses on goal pursuit dynamics, health interventions, and the societal impact of AI/robots. She has received awards including the AMA-Sheth Fellowship and MSI Scholar designation. Huang teaches courses on consumer behavior and leads executive programs, emphasizing real-world applications of behavioral science. She collaborates with global organizations like UNICEF to design interventions promoting healthier choices among children. Her work bridges academic rigor with practical business strategies, aiming to drive long-term societal benefits.