Syed Imran Ali Meerza

Syed Imran Ali Meerza is a faculty member at Arkansas Tech University affiliated with the Department of Agriculture & Tourism. His research focuses on agricultural economics, consumer behavior toward biofortified crops, and nutritional impacts in developing countries.

• Key Research Area: Biofortified rice valuation
• Methodology: Becker-DeGroot-Marschak (BDM) auction experiments
• Findings: Information about health benefits significantly increases consumer premium for zinc-biofortified rice while reducing demand for non-biofortified varieties

His work explores interdisciplinary connections between nutrition, agricultural development, and economic decision-making through empirical experiments in Bangladesh.