Suzanne Hartsuyker

Dr Suzanne Hartsuyker is a Lecturer and Casual Academic at the Newcastle Business School, University of Newcastle. She teaches undergraduate and postgraduate courses across management, marketing, and innovation/entrepreneurship, including Leadership Models, Strategic Management, Business Venturing, and Global Marketing Strategies.

Education:

• Doctor of Philosophy (Management), University of Newcastle
• Bachelor of Business, University of Newcastle

Research Focus: Her work centers on consumer behaviour (60% weighting), entrepreneurship (20%), and innovation management (20%), with specific interests in omnichannel retailing, touchpoint analysis, company control, and leadership in turbulent environments.

Professional Background: Prior to academia, she held executive roles in media, sales, and banking sectors.