Susie Choe

Susie Choe is an Assistant Professor of Strategic Management and Entrepreneurship at the University of Minnesota's Carlson School of Management. Her research bridges sociology, entrepreneurship, and market dynamics, focusing on how ethnic and racial identities influence strategic decisions and market outcomes.

• PhD in Strategy from University of Michigan's Ross School of Business
• MS in Strategy & International Business from Seoul National University
• BBA in Business Administration from Seoul National University

Her work explores sociological impacts on value creation, competitive strategy, and cultural industries. Key themes include authenticity, social stratification, and identity-based market positioning.

Scientific awards include:

• 2024 INFORMS/Organization Science Best Dissertation Proposal Competition Winner
• Academy of Management Louis Pondy Best Dissertation Paper Award
• Strategy Research Foundation Will Mitchell Dissertation Research Grant

Her research methodology combines archival data, experiments, case studies, and AI-generated stimuli, analyzing markets through Yelp reviews, global art markets, and Google business reviews.