معرفی
Dr. Sunwoo Lee is an Assistant Professor in the School of Administrative Studies at York University. She holds a Ph.D. in Consumer Sciences from Ohio State University, an M.S. from Seoul National University, and a B.S. from Seoul National University.
Her research focuses on household economics, financial behaviors, decision-making processes, and personal characteristics affecting financial decisions. Key areas include financial capability, knowledge disparities, and the impact of demographic factors on economic behaviors. Her work bridges consumer sciences and behavioral economics to understand financial wellbeing.
Research trends show consistent focus on financial literacy, behavioral biases (particularly overconfidence), demographic disparities (gender, racial/ethnic), and emerging financial technologies. Her publications utilize diverse methodologies including decomposition analysis, longitudinal studies, and cross-cultural comparisons.
Dr. Lee maintains no reported scientific awards. She supervises students through academic programs but no specific advisees are listed.
