معرفی
Sukru Guler is an Assistant Professor in the Department of Public Relations and Promotion at Uskudar University. With a PhD in Digital Age Corporate Communication from Marmara University (2020), he focuses on corporate advertising, digital branding, and crisis communication.
- Licence: Communication Design and Management, Anadolu University (2013)
- Master's: Public Relations, Marmara University (2016)
- PhD: Advertising and Promotion, Marmara University (2020)
His research explores digital corporate communication, including social media strategies during crises, podcast integration in banking PR, and reputation management in e-commerce. He has published 7 international refereed articles and presented at 8 global conferences.
Notable contributions: Corporate Advertising in the Digital Age (2018), a book chapter analyzing digital transformation in PR. He supervises 4 graduate theses on topics like NGO sustainability communication and push notification psychology.
- Scientific metrics: 45 citations, h-index 2, i10-index 1
Administrative roles include leading the Web Commission (2021-2023) and serving on Uskudar University's Digital Education Commission (2021).