معرفی
Stephen Wilkins is a Teaching Professor specializing in Management, focusing on higher education marketing, international education systems, and transnational educational dynamics. His research explores themes such as country brand authenticity in transnational institutions, student experiences in international branch campuses, and policy frameworks governing global educational expansion. He has contributed to peer-reviewed journals like Higher Education Research and Development and International Higher Education.
Wilkins' work addresses critical issues including the role of national identity in institutional branding, student decision-making processes in cross-border education, and the strategic implications of branch campuses in regions like Dubai. His methodologies include qualitative research, structural equation modeling, and policy analysis. He has co-authored influential papers on topics such as student satisfaction metrics and the future trajectories of international branch campuses.
His research aligns with UN Sustainable Development Goals related to quality education and global partnerships. While no formal awards are listed, his contributions have garnered academic attention with citations and readership across platforms like Mendeley and Bluesky.
