Stephanie Jordan

Stephanie Jordan is an External Doctoral Student and Part-Time Lecturer at the Chair of Marketing & Consumer Behavior, University of Bayreuth. She concurrently serves as Business Development Manager (Europe) at Wanzl GmbH & Co.KGaA and holds academic roles at Neu-Ulm University of Applied Sciences including Lecturer and Research Associate at the Competence Center for Growth and Sales Strategies. Her work bridges academic research with industry practice in digital transformation and AI applications.

Education:

• Master of Arts in Publishing and Trade Management (University of Applied Sciences Leipzig, 2016)
• Bachelor of Arts in Book Trade and Publishing (University of Applied Sciences Leipzig, 2013)

Research Focus: Explores AI-driven marketing strategies, digital transformation in retail environments, and data-driven sales optimization. Current projects involve leveraging artificial intelligence to enhance consumer behavior analysis and business growth strategies.

Professional Experience:

• 2022–present: Business Development Manager (Wanzl GmbH)
• 2022–present: Lecturer & Research Associate (Neu-Ulm University)
• 2020–2022: Project Manager for Digital Roll-Outs (Wanzl GmbH)

Labs/Teams: Active contributor to the Competence Center for Growth and Sales Strategies at Neu-Ulm University of Applied Sciences.