Steffen Otterbach

Steffen Otterbach serves as Academic Senior Councilor (Akademischer Oberrat) and Director of the Gambling Research Center, affiliated with the Field of Household and Consumer Economics and the Institute for Health Care and Public Management. He teaches Consumer Behavior, Multivariate Data Analysis, and Sustainability & Change for the Winter Semester 2025/26.

Research Interests: His work centers on gambling behavior in digital environments—including in-game elements and social media advertising—with strong emphasis on consumer decision-making, public health implications, and labor economics. He employs advanced methodologies like machine learning, large language models, and multivariate analysis to investigate behavioral patterns, regulatory impacts, and health outcomes.

Publication Trends: Recent publications (2023-2024) demonstrate intense focus on gambling research using computational linguistics for youth perspectives and systematic reviews of advertising strategies. His interdisciplinary approach bridges computer science, psychology, and public policy while extending to cardiovascular health, workplace dynamics, and sustainability through data-driven social science.

Scientific Awards: No awards documented in available sources.

Advising and Grants: Student supervision and grant details not specified in source materials.

Labs and Teams: Leads the Gambling Research Center (Forschungsstelle Glücksspiel) and contributes to the Field of Household and Consumer Economics, driving empirical studies on digital gambling ecosystems and consumer protection frameworks.