معرفی
Dr Steffan Thomas is a Senior Lecturer at Bangor Business School, Bangor University. His research focuses on the music industry, leadership development in entrepreneurs, minority languages, and SMEs. He has contributed to conceptual models for enhancing business-education collaboration and explores digital music distribution in niche markets. His work bridges academic research with practical applications, such as advising music publishers on digital strategies and developing Wales-focused streaming services.
Education & Qualifications:
- PhD in Consumer Investigation (2015), supervised by E. Muse, G. Griffiths, and S. Jones
Research Interests:
Dr Thomas’s interdisciplinary research examines:
- Music distribution in minority language markets (e.g., Wales)
- Emotional dimensions of leadership development for SMEs
- Digital transformation in education and marketing
Grants & Consultancy:
- Skills & Innovation Voucher schemes (2024-2025) with Bwydydd Oren Foods, Making Places Work, and Outwrite PR
- Past consultancy for digital marketing strategies in music publishing (2013-2015)
Professional Activities:
- Member of Creative North Wales
- Advisor for Welsh streaming app development
- Speaker at academic conferences and BBC Radio Cymru interviews
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