Stefania Ashby

Stefania Ashby serves as an Assistant Professor in the Department of Psychology at Brigham Young University, with research affiliations in the Neuroscience program under the College of Life Sciences. Her work bridges cognitive neuroscience and behavioral decision-making through advanced neuroimaging techniques.

Her primary research investigates how the brain encodes generalized semantic memories and processes misinformation encountered online and via social media. Key methodologies include functional MRI (fMRI) and neural pattern analysis to examine memory storage of misinformation and retractions, complemented by behavioral testing to develop interventions that mitigate misinformation's impact on future decisions.

Research domains are organized as follows:

• Cognitive Neuroscience foundations of memory formation
• Neural mechanisms of decision-making under misinformation
• fMRI-based analysis of misinformation/retraction encoding
• Behavioral strategies for improving retraction processing
• Social media's influence on memory distortion
• Retraction efficacy in belief correction