Stanimir Andonov

Dr. Stanimir Andonov is a Lecturer in Marketing at Varna University of Management (VUM), holding a PhD in Marketing. He specializes in branding, neuromarketing, and global market strategies. His professional background includes ownership of MarketingPro Engineering (specializing in mobile software/content) and management roles at Neuromarketing Bulgaria. He is a certified marketer via The Wharton School and Harvard Business Educator programs.

Education:

• PhD in Marketing
• Certificate in Marketing from The Wharton School

Research & Awards: Authored Marketing Positioning – Theory, Practice and Research (2014 best-selling business book in Bulgaria) and an Amazon e-book on product differentiation. He won competitions including FameLab (2007) and Master Initiative (2008).

Projects: Managed studies on car brand positioning for Renault/Nissan/Dacia and insurance/banking sectors. Led Bulgaria's first neuromarketing study on TV ad impact (funded by UNWE).

Associations: Full member of the American Marketing Association, Bulgarian Marketing Association, and Association for Community Colleges.