Sophia Mueller-Bryson

Sophia Mueller-Bryson is an Assistant Professor in the Department of Strategic Communication at the University of Miami School of Communication. She holds a Ph.D. from the University of Florida’s College of Journalism and Communication, and completed her Bachelors (International Business) and Masters (Business Administration) at San Diego State University.

• Education: Ph.D. in Journalism and Communication (University of Florida), M.B.A. (San Diego State University), B.A. in International Business (San Diego State University)

Her research focuses on brand activism, corporate social responsibility messaging, and gender dynamics in advertising. She examines how advertisers navigate crises like the pandemic, evaluates consumer perceptions of CSR ads, and analyzes cross-cultural advertising trends through bibliometric studies.

Recent publications address topics such as consumer-perceived humanness of AI agents, dadvertisements’ impact on new fathers, and female perspectives in advertising agencies. Her work has been presented at global conferences including the American Academy of Advertising and International Conference on Research in Advertising.

Her studies appear in journals like the International Journal of Advertising, Journal of Gender Studies, and Journal of Current Issues and Research in Advertising. She employs mixed-method approaches combining theoretical frameworks with practitioner insights to analyze advertising’s societal and psychological impacts.