Soobin Choi

Soobin Choi is a Research Fellow at the University of Wisconsin-Madison and a Civic Science Fellow affiliated with the Morgridge Institute's Science Communication area. Her work bridges environmental communication, science communication, and media psychology to develop evidence-based strategies for public engagement with science across ideological divides.

• Ph.D. in Communication, University of Michigan
• Double B.A. in Journalism & Mass Communication and Business Administration, Korea University

Research focuses on:

• Climate change communication frameworks
• Partisan media effects on scientific understanding
• Visual and narrative communication strategies
• Psychological determinants of public engagement
• Bridge-building across ideological fault lines
• Media psychology applications in science outreach

Recent publications demonstrate trends in:

• Climate mitigation communication
• Partisan cue mediation
• Carbon capture technology perception
• Flood imagery impact on policy support
• Efficacy constructs in energy conservation
• Social media engagement strategies

Scientific recognition:

• Civic Science Fellow