Sonja Martin Poole

Sonja Martin Poole is a Professor of Marketing at the University of San Francisco (USF), affiliated with the USF School of Management. She holds a full-time faculty position and focuses on transformative marketing strategy, public policy, and the societal impact of business practices. Her research emphasizes race in the marketplace, prosocial behavior, and education economics. She teaches courses like Multicultural Marketing, Marketing for Social Good, and Ethics in Marketing Intelligence.

Education includes a BA and MA in Economics from UC Berkeley, an MA in Education from UC Berkeley, and a PhD in Education Policy from UC Berkeley. Postdoctoral work at Tulane University's Freeman School of Business furthered her expertise in business strategy.

Her research spans critical race theory applications in marketing, consumer well-being, and educational equity. Notable contributions include studies on racial inequities in business faculty hiring and gamification in education. Awards include the 2023 AMA Best Paper Award and USF's 2022 Collaborative Leadership Award.

Publications highlight interdisciplinary approaches to marketing ethics, social justice in business education, and audience engagement strategies. She maintains a consulting practice in Oakland, California, and actively contributes to policy discussions on marketing's societal role.