Sofia Pinto

Sofia Pinto is an Assistant Professor at Católica Porto Business School, Universidade Católica Portuguesa, where she contributes to research and academic activities in digital transformation, data analytics, and business innovation. Her work bridges computer science and psychological aspects of digital engagement, particularly in SMEs and social media contexts.

Her research interests focus on digital transformation, digitization in small and medium enterprises, and data-driven decision-making using methods like linear regression and composite scoring. She also explores social media advertising effectiveness, particularly comparing human images versus illustrations in influencing user behavior.

The recent publications highlight a trend toward interdisciplinary research combining business analytics with behavioral insights. Her 2025 article applies the Alkire-Foster method to assess digital maturity in SMEs, while her 2023 work investigates visual design impact in digital ads, showing a consistent focus on measurable outcomes in digital business environments.

• Supervised Master’s student Luís Rocha on social media advertising effectiveness.
• Active in academic dissemination through oral presentations at conferences.

She is involved in research projects related to digital business transformation and has contributed to teaching materials through case studies, though no specific lab or research group is mentioned in the text.