Sinong Ma

Sinong Ma is a Lecturer in Economics at Queen's Business School (Queen's University Belfast), holding a PhD from the University of Warwick. His work bridges behavioral economics, ethical decision making, and social choice theory with a focus on governance of personal data and health resource distribution. He has collaborated with NHS, Cancer Research UK, and Which? consumer group.

Education: PhD in Economics from University of Warwick; Fellow of the Higher Education Academy. Research emphasizes moral motives in behavior, fair allocation systems during public health crises, and smart home technology trust dynamics. His work appears in Risk Analysis, Economic Theory, and Journal of Risk and Uncertainty, with media coverage in Science Daily and Belfast Telegraph.

Recent studies include privacy valuation for personal data (2023), cancer donation behavior (2021), and UK smart home trust challenges (2020). Awards include the 2023 AGILITY FUND+ Grant. He teaches Applied Econometrics (ECO3015) and Data Analysis & Optimization (ECO2023). Accepts PhD students since 2015.

Labs/Teams: Active in PETRAS National Cyber Security Centre collaborations, Queen's Management School research networks, and interdisciplinary health-economics initiatives.