معرفی
Dr. Simone Schmid is a postdoctoral researcher at the University of Siegen, affiliated with Collaborative Research Center 1472 "Transformations of the Popular" since April 2021. She focuses on subproject B06 "Paradoxes of Popularity – Between Hidden Champions and Everyday Entrepreneurship," examining the discursive construction and popularization of entrepreneurship. Her academic background includes dual diplomas in educational sciences and economics from the University of Regensburg.
- Doctorate: Summa cum laude, "Team as a success factor!? A multi-method and multi-case approach to the empirical analysis of determinants of successful teamwork"
- Key Collaborations: Friederike Welter, Alexander Schmid, David Audretsch
Her research spans strategic management, organizational behavior, and human resource management, with a focus on how organizations navigate extreme events, uncertainty, and digital transformation. She employs mixed qualitative and quantitative methods to analyze media narratives, evaluation regimes, and the resilience of niche market leaders.
Recent publications highlight trends in popularity metrics, hidden champions, and digital adaptation in SMEs. Collaborative work with the "Discourse Metrics of the Popular" research group integrates data-driven approaches to study linguistic-communicative indicators of popularity transformations.
Scientific Awards:
- Doctorate awarded summa cum laude
She contributes to peer-reviewed journals, blogs, and working paper series, addressing themes like media constructions of entrepreneurship, identity communication in niche markets, and digital transformation challenges in the German Mittelstand.
