Simon Chadwick

Simon Chadwick is a Professor of Sport and Geopolitical Economy at Skema Business School in France. He specializes in the intersection of sports, geopolitics, and economic transformation in the Middle East, particularly focusing on Gulf states' strategic investments in global sports ecosystems.

His research examines how nations like Saudi Arabia and Qatar leverage sports to diversify economies, enhance soft power, and address unemployment. Key themes include the commercialization of football leagues, privatization of sports clubs, and the role of multinational corporations in shaping regional sports markets.

Chadwick’s recent articles analyze the Gulf’s pursuit of the 2036 Olympics, the integration of esports into national strategies, and the challenges of building fan loyalty in the Saudi Pro League. His work also explores the economic implications of acquiring European football clubs and the long-term sustainability of Gulf-led sports initiatives.

He has contributed to debates on 'sportswashing' and argues that Gulf investments extend beyond PR to systemic economic restructuring. His insights are frequently cited in analyses of Saudi Vision 2030 and its sports-related giga-projects like Neom and Diriyah.